Friday Health Plans
As Marketing Manager at Friday Health Plans, I created and managed digital marketing campaigns to support individual health insurance sales. I crafted member newsletters with a 40% semi-monthly email open rate, nearly twice the industry standard. I optimized SEO-driven content for the Friday website and wrote member-friendly guides that simplified complicated health insurance topics. And I oversaw all web updates and redesigns, sharpening the copy and monitoring the analytics and metrics of the Friday website.
As a copywriting consultant and freelance digital marketer, I wrote emails, articles, and web copy on behalf of the marketing team. At a higher level, I helped with content strategy and member engagement.
